Of course the product has to be good, but in a global market product differentiation is difficult.
So how do you stand out?
My 10 years experience in the for-profit and non-profit worlds has taught me it’s all about the customer experience. When you walk away from a purchasing experience, in addition to the product, you also walk away with a feeling, and that feeling will play a huge part in your decision on the next purchase. I share my experiences and thoughts on how you can leverage service in traditionally non-service industry.